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Rise of the Golf Beers

10/29/2014

 
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Oenophile golfers dabbling in wineries or slapping their names on a Pinot Grigio or Malbec has been par for the course for decades.  But beer, the most knocked back beverage on the 19th hole, had been conspicuously absent from Tour Pro’s burgeoning side hustle portfolios up until recently.  On the heels of Triple Bogey Brewing’s success in Ontario, a new golf beer venture bent on becoming ubiquitous with the 19th hole is bubbling up in Orlando.

Golf Beer Brewing Co is the brainchild of Freddie Jacobson, Graeme McDowell, and Keegan Bradley.  The Swede, Irishman and American partnered with the brew masters at Lakeland, Florida’s Brew Hub to come up with cold ones suited to their individual drinking preferences- a process as lengthy as getting fit for a full set of clubs just with all that swinging substituted by chugging.  The result is a first round of releases featuring Freddie’s Scandinavian Blonde Ale, G Mac’s Celtic Style Pale Ale and Keegan’s New England Style Lager.  All three are easy drinking, refreshing, approachable 4.5-5% craft brews that are light enough to guzzle at the turn without derailing your aim game. The initial draft and 12-ounce can rollout will hit golf clubs and restaurants in the Sunshine state with plans to broaden distribution within a year.

“I’m a professional golfer with my own New England craft beer. How good is that” Keegan Bradley deadpans in the promo video while wearing a Boston Bruins cap to lay the regional-cred on thick.

Mmmm.... beer. @Graeme_McDowell discussed his jump into the craft beer business: http://t.co/c7Wz1f4iaB pic.twitter.com/irgj28vZ68

— Morning Drive (@GCMorningDrive) October 25, 2014

What do beer, golf and three PGA Tour pros have in common? This explains it all. http://t.co/TK5bLhcCmr pic.twitter.com/xGymoZy6vt

— PGA.COM (@PGA_com) October 21, 2014

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    Mike Dojc

    When Mike isn't repairing impossibly large divots or alphabetizing his impressive ball marker collection, he’s slinging copy for a diverse range of editorial and corporate entities.  Clients have included Nike, AAA, Maxim, Esquire.com, Metro, Inside Fitness, Sharp, Huffington Post + tons more.  Reach Mike at dojcster@gmail.com


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