Forget 59. Aim even lower. We sidle up to a fabric forward detail-fixated apparel name on the rise.
Breaking from his overgrown boy band to go solo, Bubba goes straight out of "Bagdad Florida" to deliver some Christmas cheer with a guy in a Gumby suit as his hype man. Spouting lyrics like "No Sleigh, No Beard, No Reindeer, I might come deliver gifts on a John Deere," this remarkably is Bubba at his best.
Chervo, a fabric-tech savvy golf lifestyle brand hatched in Siusi, Italy in 1982 specializes in elegant outdoor apparel. This quarter zip wool and acrylic sweater features a cheeky and festive decorative flourish. The snowflakes and swinging golfer icons seem make a bold statement: “I don’t care what the thermometer says, I’m teeing off.” Definitely too cool to wear to an Ugly Christmas Sweater party.
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Mike Dojc
When Mike isn't repairing impossibly large divots or alphabetizing his impressive ball marker collection, he’s slinging copy for a diverse range of editorial and corporate entities. Clients have included Nike, AAA, Maxim, Esquire.com, Metro, Inside Fitness, Sharp, Huffington Post + tons more. Reach Mike at [email protected] Archives
October 2022
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