Asher Golf continues to punch up the style game. Check out my full write-up over at AmongMen or enjoy my video review below.

Check out Justin's full line of golf boots. They start at $450 for the classic black leather (pictured above in the middle) 

Pine Lakes Country Club, the patriarch of Grand Strand golf opened in 1927, ten years after my grandfather was born. Grandaddy’s welcoming fairways and receptive greens that tend to usher solid putts holeward bound are gentle, kind, and fair.  Those traits also describe to a tee my  grandfather, a very special man, who passed away last May.

In the annals of barely there footwear there is a new footnote.

Adizero One is 9.6 ounces, sloughing 10% of the shoe weight of its predecessor, the Adizero Tour.

The golf kicks designers at Adidas have redefined light while increasing stability in the same stroke, engineering a one-piece fused upper bonding five layers together that are typically stitched in multiple layers on traditional golf shoes.

"When I first saw the adizero one, I couldn't wait to get them on my feet," crows  Jason Day who tied for 2nd in the U.S. Open last year in the release . "With the low profile design, I can really feel the ground beneath my feet and the power generated from my swing is definitely noticeable. I'm excited to wear these on tour."

There’s a quintet of colorways but we’re partial to the solar blue. Preorder here. They’ll ship Jan 23rd.

Testing out L$D Golf's Panther in the latest video review. For the full story check out my piece over at Among Men

The Big Easy’s new year’s resolution just may have been to start using easier to clobber clubs.  Hybrid kingpin Adams just announced a multi-year agreement with the four-time major winner.  This moves comes on the heels of the South African golfer opting for comfier kicks.

Adams President John Ward on landing Els: "The Big Easy’ is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment.  Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”

Ernie Els weighs in: “As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products. I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better."