The Big Easy’s new year’s resolution just may have been to start using easier to clobber clubs. Hybrid kingpin Adams just announced a multi-year agreement with the four-time major winner. This moves comes on the heels of the South African golfer opting for comfier kicks.
Adams President John Ward on landing Els: "The Big Easy’ is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment. Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”
Ernie Els weighs in: “As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products. I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better."
Adams President John Ward on landing Els: "The Big Easy’ is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment. Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”
Ernie Els weighs in: “As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products. I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better."
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