Freddie Couples wore Ecco Streets at the 2010 Shell Houston Open, the week preceding that year’s Masters. Duffers took note immediately and Day 1 at Augusta National even sneakerheads’ were gawking at the novel kicks the smooth swinging veteran had on.
The style splash may have been golf’s equivalent of the first appearance of Air Jordans.
This cool casual sneaker had viewers rubbernecking to catch a glimpse. Once they did, they noticed that in lieu of spikes, little nubs on the bottom provided Freddie traction. The Streets are hybrids: they can be worn just as comfortably on a fairway as on a stroll around the neighborhood. Couples shot a leaderboard topping 66 that first round garnering the category-spawning Ecco Streets legions of early adopters. In the aftermath of the Masters they could barely keep up with demand and Ecco has been expandeing the line every season adding an array of new colours and styles. The current line of Ecco’s includes the Street EVO One, BIOM Hybrid and luxurious Tour Hybrid models
Today Ecco signed four-time Major winner, “The Big Easy” himself Ernie Els to an endorsement deal. He’s pictured in the ECCO Street EVO One which are a dope pair of kicks.