In his tome Answers to 100 of your Golf Equipment Questions by Frank Thomas, the former technical director of the United States Golf Association writes that the rule of thumb is you lose 2.5 yards for every ten-degree drop in temperature.
The old school solutions to alleviating cold weather yardage loss were decidedly low tech: blow hot air on your ball before hitting it, warm balls in insulated jacket pockets between holes, or the less tactful rub the ball in your hands to get it as toasty as possible method.
ColdFusion, an innovative outfit out of Cary, North Carolina, marries a low 70-compression cold powered core with an elastic ionomer cover to carve out a little niche for itself in the frigid weather golfing market. They also make the only ball that comes with instructions: “Store the ball cold to optimize performance.” Seriously, for best results treat your Coldfusion balls the same way you do a beer. Chill before enjoying.
- See more at: http://www.amongmen.com/entertainment/sports-stuff/boutique-ball-maker-coldfusion-aims-warm-cockles-winter-golfers-hearts#sthash.0xB6m0MN.dpuf